In January 2017, a team of six students from Elon University’s Interactive Media (iMedia) MA program completed a project for a course titled “Interactive Project for the Public Good.” The project was for an Icelandic nonprofit organization, Frumbjörg, including a week of work on-site in Reykjavík, Iceland. The students helped plan a 24-hour Innovation Day at Frumbjörg. The day served as a launch for the concept of “The List,” an online platform for social innovation created by Frumbjörg’s founder, Brandur Karlsson.
After a week of gathering content and footage, the students returned to the United States to develop a website, several videos, a social media and publicity strategy, and a new way to tell Frumbjörg’s story. Their journey was both educational and inspirational; their final products reflect the technical work that they executed as well as the mental growth they experienced.
Iceland is often called “The Land of Fire and Ice” due to its landmarks on either end of the spectrum: glaciers and volcanoes. The students were inspired by this opposing dynamic, recognizing that some of their own strengths also appear on different ends of the spectrum, but together, create a full-range of possibilities. This image influenced the team’s name: “Inspire and Ice.” Projects that make an impact require the right combination of personalities and skills; through passion and collaboration, students can make an impact on the world around them.